Do you ever look at your logo, your website, your social media… and just feel meh?
Like, it’s not that bad, but it’s also not you?

We hear it all the time around The Creative Cabana. You started your business with the best intentions, maybe you grabbed a quick logo from Etsy, threw up a website, and called it good. But now you’re deeper into your business, your skills have grown, your vision’s clearer, and suddenly you’re looking around thinking:

“Wait… who even is this brand?”

If that sounds familiar, don’t worry. You’re not broken, and it’s extremely normal. You’re just evolving, and your brand hasn’t caught up yet.

Let’s break down a few reasons your brand might not feel like you (and what you can do to bring it back into alignment).

1. You Built It for Who You Were, Not Who You Are Now

When you first launched your biz, you probably did what you could with the time and budget you had and, props to you for getting it off the ground! But now that you’ve worked with real clients, figured out your vibe, and maybe even niched down (hello, dream clients), your brand might still be stuck in version 1.0 mode.

Fix it: It’s time for a brand check-in. Ask yourself:

• Would I want to book me based on this brand?
• Does this feel like something I’d actually be proud to show off, if I was shown this for the first time today?

If the answer is nope, it’s time to realign.

2. You’re Playing It Safe

There’s a sneaky little voice that says things like:
“Don’t be too bold.”
“Keep it neutral so it appeals to everyone.”
“Let’s do what everyone else in the industry is doing.”

Here’s the truth: brands that blend in don’t get booked out.

Playing it safe often leads to a brand that’s forgettable, bland, or worse…..generic. And the last thing you want is to look like every other wedding professional on the internet.

Fix it: Don’t be afraid to inject you into your brand. That means your personality, your quirks, your aesthetic, your way of doing things. Bold? Retro? Luxe? Chill beachy vibes (no, just us?). Go all in. That’s what attracts the right clients.

3. Your Visuals Don’t Match the Experience

You might be delivering a high-touch, luxurious client experience, but your logo and website still look like something you whipped up in Squarespace after 4 coffees on a Wednesday night.

That disconnect? Potential clients will feel it before they even start to scroll.

Fix it: Make sure your brand visuals, voice, and experience are working together. Everything from your website to your pricing guide should feel like an extension of the same vibe. That’s how you build trust fast.

4. You’re Missing the Strategy Piece

You can have the prettiest logo in the world, but if it’s not rooted in strategy, it’s just decoration (or I like to say, spaghetti that you threw at the wall and it stuck). Your brand should be more than just a show and tell. It should be doing work behind the scenes to attract the right people, communicate your value, and guide people toward booking.

Fix it: Before you rebrand or redesign, pause and ask:
Who are we talking to?
What do we want them to feel?
What do we want them to do next?

Let’s Bring It Back to You

At The Creative Cabana, we believe your brand should feel like a baby you birthed and are so freaking proud of, your child should look a bit like you don’t you think? That’s why we specialize in brands that makes you go, “Ugh, YES. That’s me.”

So if your current brand doesn’t feel like you, consider this your permission slip to evolve. To create something that finally matches the magic you bring to your work.

And hey, if you want some help bringing this to life, let’s chat. We’ll sip a (virtual) piña colada and take a quick look together. Sometimes working with experts is the only way forward.