zach elkins
industry wedding videography
Project Scope Brand Strategy, Brand Design, Website Design, Copywriting
The Vibe vintage, outdoorsy, adventurous, timeless
Life’s an adventure and Love’s a wild ride.
Inspiration
branding
I absolutely loved working with Zach to create this moody and nostalgic brand for him. The color palette plays a huge role in conveying the feeling that we wanted.. Adventurous yet refined. To bring in some romanticism, we created a mark that has that open skies feeling with a sun rising on the horizon. It’s gritty and refined, playful and professional. It’s got a touch of Americana, as any true Texas-based brand would. His submarks really helped bring this identity full circle!
— Emily, The Brand Master
canvas
cactus
sweet tea
sienna
leather
Zach came to The Cabana because he had created his own logo, and realized it was a giant disconnect for his ideal clients. He looked like a hunting business. He wanted us to take his love for the outdoors, and use this to create a brand that spoke to his ideal client and was relatable to couples looking for a wedding videographer. With his vision in mind, we were able to craft a brand unique to him and his love for the outdoors, while drawing his ideal couples in to not only fall in love with his brand, but fall in love with him as a person. The result? His ideal couples booking him and not thinking twice about their decision.
about the brand
Zach Elkins Creative
From ideation to creation
Each page is designed to give a romantic vintage feel combined with a sense of outdoor adventure. With the team’s collaboration we were able to create a one-of-a-kind website that feels both welcoming and adventurous.
— Alice, The Web Magician
web design
All-Inclusive Itinerary
the creative cabana's
our process in 4 steps
how we pamper your brand
01
02
03
04
- Jump on a Discovery Call so I can find out where you are in your business and where you want to go.
Step 1
- You’ll fill in an in-depth questionnaire that gets into all the nitty-gritty details and foundations of your brand.
- We’ll do a creative strategy call with you and our brand master Emily. Together, we’ll dive deeper into your business vision.
Austin Strategizes
- We start with a creative strategy call to discuss your vision, ideal client and inspiration. I’ll then create a mood and vision board for you to review.
Step 2
- After you’ve signed off on your mood and vision board, I build your logo and identity. You’ll receive a full walk through video on your new branding.
- Once approved, I’ll create your website homepage. You’ll see your new brand in action, and get a sense of how your new website will look and feel.
emily visualizes
- Your copy usually begins just after you’ve signed off your mood board. We’ll get on a Zoom call and start unpacking your questionnaire.
Step 3
- My job is to tell your story and craft a brand tone of voice. I’ll ask questions that start forming a narrative so your website copy sounds authentic to you.
- After receiving the first draft and providing feedback, I edit and finesse your copy. Once you love your copy and sign off on it, Alice incorporates it into your website!
aimée composes
- Once you’ve approved your homepage, I’ll bring the website of your dreams to life.
Step 4
- I create any extra custom creative assets you'll need - like GIFs, textures, backgrounds, custom SVGs, and more.
- After you sign off on the final version of your site, I create launch graphics that will set you up for success!
alice creates
Before I made the decision to update my branding, I was worried that I would spend all this money and not get my desired result. After a consultation with The Creative Cabana, I knew that wouldn't be what happened. The team was amazing to work with! Open, honest, insightful, creative, and intentional. They focused on my work as if I was their only client and gave me the VIP experience. I am super grateful for their work and how they have set me up for success!
I am super grateful for their work
- zach elkins
"Not only do they make you feel heard and valued, but they use their talents to create YOUR dream! Hands down NO ONE would regret the decision of using these amazing people to shoot any of your special moments! Such amazing down-to-earth people and just such beautiful results!”
next
HOJ is THE MOST TALENTED!!
- Isaiah & Alina
My favorite part is how we were able to take Zach’s love for the outdoors and turn it into a brand that speaks to his ideal clients.
Zach is such a genuine, caring guy, and we wanted to make sure that was portrayed throughout.
— Austin, The Strategist