The haines
industry wedding videography & photography
Project Scope Brand Strategy, Brand Design, Website Design, Copywriting
The Vibe nostalgic, editorial, so-cal, soft, warm
A free-spirited and truly so-cal inspired brand
Inspiration
branding
pebble
lemonade
driftwood
sunbleached
moss
Cody and Kendall came to The Cabana because they had an idea of where they wanted their brand to go, but they had no idea how to visually get there. They wanted a soft, casual brand, with a hint of nostalgia and class. We took this idea and ran with it in order to create a brand that was exactly what they desired. The result? A brand that truly makes you feel like you’re driving down the road on a warm summers day, slowly dancing to the music, and daydreaming the day away.
about the brand
The Haines
From ideation to creation
When I land on this website it makes me instantly feel, the warm nostalgic vibes that I would want from my wedding. This speaks so clearly to me and I would book them in a heartbeat if I was in need of their services.
— Austin, The Strategist
web design
Exploring the site feels like flipping through a treasured photo album. I used elements that contributed to the warm and grainy aesthetic and to give visitors a sense of sun-soaked memories and nostalgia. The result is a website that doesn't just showcase The Haines’ photography and videography, but invites visitors into a nastolgic-feeling California dream.
— Alice, The Web Magician
All-Inclusive Itinerary
the creative cabana's
our process in 4 steps
how we pamper your brand
01
02
03
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- Jump on a Discovery Call so I can find out where you are in your business and where you want to go.
Step 1
- You’ll fill in an in-depth questionnaire that gets into all the nitty-gritty details and foundations of your brand.
- We’ll do a creative strategy call with you and our brand master Emily. Together, we’ll dive deeper into your business vision.
Austin Strategizes
- We start with a creative strategy call to discuss your vision, ideal client and inspiration. I’ll then create a mood and vision board for you to review.
Step 2
- After you’ve signed off on your mood and vision board, I build your logo and identity. You’ll receive a full walk through video on your new branding.
- Once approved, I’ll create your website homepage. You’ll see your new brand in action, and get a sense of how your new website will look and feel.
emily visualizes
- Your copy usually begins just after you’ve signed off your mood board. We’ll get on a Zoom call and start unpacking your questionnaire.
Step 3
- My job is to tell your story and craft a brand tone of voice. I’ll ask questions that start forming a narrative so your website copy sounds authentic to you.
- After receiving the first draft and providing feedback, I edit and finesse your copy. Once you love your copy and sign off on it, Alice incorporates it into your website!
aimée composes
- Once you’ve approved your homepage, I’ll bring the website of your dreams to life.
Step 4
- I create any extra custom creative assets you'll need - like GIFs, textures, backgrounds, custom SVGs, and more.
- After you sign off on the final version of your site, I create launch graphics that will set you up for success!
My favorite thing about the Haine's brand is the subtle elegance it holds. It’s like a whisper pulling you in. The thick to thin serif typeface paired with organic lines and oval shapes makes for a mark that may remind you of a stamp on a love letter. The H is connected by a double armbar to create an elevated feeling while conveying two souls uniting. I created a tonal color palette to go along that is inspired by a walk on the beach, or drive on the winding oceanfront roads.
— Emily, The Brand Master