house of jacob
industry wedding videography
Project Scope Brand Strategy, Brand Design, Website Design, Copywriting
The Vibe nostolgic, heritage, artisan, romantic
A heritage-inspired brand, crafted to stand the test of time.
Inspiration
branding
The small, unassuming word ‘of’ was a guiding word for JJ’s brand. It depicts legacy, with names carried down through generations. So, I incorporated ‘of’ into the key design.
As JJ works with couples on their wedding days, last names tend to change or merge, creating a new family line. This visual element helps personalize the experience and bring a piece of his brand into each couple’s story.
A key emphasizes entry to a place where you spend time with loved ones. Or in a romantic sense, a key to the heart.
— Emily, The Brand Master
ivy wall
midnight sky
jean jacket
Khaki
olive moss
"I loved the story behind JJ’s brand name. There were so many layers of family history and memoir that I aimed to weave into his copy. I wanted this to feel like a real legacy piece."
— Aimée, The Wordsmith
JJ came to The Cabana because he felt his brand didn’t accurately represent who he was or where his business was going. He wanted a brand that looked and felt different from the other wedding videographers out there. Together, we crafted a heritage-inspired brand that showcased JJ’s creativity, artisan approach, and would help him connect with his dream clients.The result? An heirloom brand crafted to stand the test of time.
about the brand
House of Jacob
From ideation to creation
web design
"I really enjoyed working with the branding and copy to craft this moody, warm, and artisan-feeling site design. Using textures, fine straight lines, typography, and other elements— I aimed to create layouts that feel romantic, artisinal, and unique.
— Alice, The Web Magician
All-Inclusive Itinerary
the creative cabana's
our process in 4 steps
how we pamper your brand
01
02
03
04
- Jump on a Discovery Call so I can find out where you are in your business and where you want to go.
Step 1
- You’ll fill in an in-depth questionnaire that gets into all the nitty-gritty details and foundations of your brand.
- We’ll do a creative strategy call with you and our brand master Emily. Together, we’ll dive deeper into your business vision.
Austin Strategizes
- We start with a creative strategy call to discuss your vision, ideal client and inspiration. I’ll then create a mood and vision board for you to review.
Step 2
- After you’ve signed off on your mood and vision board, I build your logo and identity. You’ll receive a full walk through video on your new branding.
- Once approved, I’ll create your website homepage. You’ll see your new brand in action, and get a sense of how your new website will look and feel.
emily visualizes
- Your copy usually begins just after you’ve signed off your mood board. We’ll get on a Zoom call and start unpacking your questionnaire.
Step 3
- My job is to tell your story and craft a brand tone of voice. I’ll ask questions that start forming a narrative so your website copy sounds authentic to you.
- After receiving the first draft and providing feedback, I edit and finesse your copy. Once you love your copy and sign off on it, Alice incorporates it into your website!
aimée composes
- Once you’ve approved your homepage, I’ll bring the website of your dreams to life.
Step 4
- I create any extra custom creative assets you'll need - like GIFs, textures, backgrounds, custom SVGs, and more.
- After you sign off on the final version of your site, I create launch graphics that will set you up for success!
alice creates
I'm confident in my branding and company now having gone through the change. The Creative Cabana team was amazing to work with! Open, honest, insightful, creative, and intentional. They focused on my work as if I was their only client and gave me the VIP experience. I am super grateful for their work and how they have set me up for success!
Open, honest, insightful, creative, and intentional
- JJ Doerksen
"Not only do they make you feel heard and valued, but they use their talents to create YOUR dream! Hands down NO ONE would regret the decision of using these amazing people to shoot any of your special moments! Such amazing down-to-earth people and just such beautiful results!”
next
HOJ is THE MOST TALENTED!!
- Isaiah & Alina
The story behind the name is what truly drives this whole brand. We want people to feel the heartwarming presence of a grandparent, and sitting for hours looking at old scrapbooks of their memories. It starts from the moment they discover House of Jacob, all the way to when they get their final video deliveries that JJ will craft.
— Austin, The Strategist